FirstLook and Max uses Rollup Helper.

Founded by Pat Ryan Jr., out of the success of FirstLook Systems, Chicago-based FirstLook and MAX Systems uses deep industry knowledge and a strong understanding of consumer behavior to bring innovative, outside-the-box software solutions to the automotive industry. FirstLook and MAX Systems products—FirstLook 3.0 and MAX 3.0—have transformed the way automotive retailers market online, sell, communicate with customers and manage their inventory.