Webinar: Account-Based Marketing

Account-based marketing (ABM) is a strategy that traditionally allows B2B companies to target key accounts with personalized, unique efforts. Instead of casting the same general marketing message out to your audience, the Campaigns that the Accounts in your database are exposed to are tailored to each individual Account so those individuals are presented with relevant information.

Watch our video to learn how to ensure your Salesforce org is primed and ready for Account-Based Marketing.