Content Marketing Manager

Manage content marketing strategy and plans, including coordinating with other teams. Design and present content in appealing, intuitive ways for a variety of audiences. Write, direct production of content, and collect content for portals, websites, and internal use. Track metrics and indicators for data-driven decision-making and course alterations.

Sr. Content Marketing Manager Role Responsibilities

All of the Content Marketing Manager Responsibilities, plus…

• Assist with the interview and onboarding of new Content Marketing Managers.
• Help to drive the calculation of marketing metrics across products.
• Help remove impediments to progress within the Marketing team.

• Administration of marketing tools

• Google Analytics
• HubSpot
• Social Media Profiles

Content Marketing Manager Responsibilities

• Create distribution strategies, marketing plans, marketing programs, and conduct lead generation for the company’s products and services.

• Distribution Strategy - Determine which channels best align with your markets' buying preferences.
• Marketing Plan - Articulate the strategies and tactics for generating awareness and leads for the upcoming fiscal period, including key programs and events with measurements, and goals.
• Program Effectiveness - Measure and tune product marketing programs to ensure alignment with corporate goals.
• Lead Generation - Develop a lead-generation process that is designed to generate and nurture qualified leads, with an objective to turn prospects into satisfied customers.
• Positioning - Describe the product by its ability to solve market problems. Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.
• Collateral - Create collateral for buyer personas focused on a specific step of the buying process.
• Use Scenarios - Illustrate market problems in a “story” that puts the problem in context. Use scenarios are one component of requirements.
• Thought Leadership - Create and deliver thoughtful information (webinars, blogs, eBooks, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties.
• Event Support - Provide product and market expertise for events such as conferences, tradeshows, webinars and seminars.

• Working with Sales in the following areas:

• Buying Process - Research and document the buying process your target personas use to select a product. Understand the barriers that buyers encounter during their selection process. Align buyer journeys to personas, content, projects, and cases.
• Customer Acquisition - Define the specific plans and budgets for selling products and services to new customers.
• Retention - Help to improve client retention and upsell.
• Maintain awareness in product market changes and adjust marketing strategies accordingly.
• Sales Process - Align your organization’s selling process to the buying process, describing the key personas’ information needs for each step in the process.

• Be proficient enough about products to produce technical content about them or collaborate with more technical roles in the organization for assistance.
• Plan, prioritize, and manage marketing projects, cases, customer stories, and creative design work.
• Create and maintain a refresh schedule for your marketing content.
• Event planning and coordination
• Continuously learn, implement and monitor SEO techniques
• Help the company to build its brand
• Support the creation of product marketing content in various channels including web, SMS, Live Chat, email, social, and video
• Create product demonstration scripts for demonstrations you perform.
• Product demonstrations for marketing content, conferences, tradeshows, webinars, and seminars.

• Proactively manage ONLINE audience relationships, engagement and responses.

• Managing brand presence everywhere online to make sure we are well represented on communities/sites.
• Report and analyze content and ad performance to optimize campaign results.

• Develop and manage social media campaigns by:

• Identifying and creating social media campaigns, including ads.
• Coordinating ad budgets, gaining their approval, and negotiating/renewing them where necessary
• Maintain content sharing calendar for social media platforms.
• Implementation of partner program.
• Configuration/administration of marketing automation tools such as Hubspot.
• Communicate requests for new CRM changes required.
• Write company email automation and campaigns.
• Become an expert in web traffic analysis using tools such as Google Analytics, Google Search Console, etc.
• Lightweight graphic design using Adobe products or Canva where necessary
• Work with legal representatives of the company to LLC Members and Marketing Coach on ensuring compliance to various laws and internal company policies and terms and conditions.

Qualifications

• Superior Written and Verbal Communication Skills
• Bachelor's Degree in Marketing preferred
• Past experience with internet advertising, web/content analytics, and SEO is highly desirable

Skills/Specialty

• Content Management

• Inbound & outbound marketing techniques
• Content Standards
• Email Marketing
• Marketing Communications
• Product Marketing Management
• Branding
• Search Engine Optimization (SEO)
• Social Media Marketing
• Web Content Management
• Project management

Desirable Certifications

• Salesforce Certified Administrator
• HubSpot Inbound Certification
• HubSpot Content Marketing
• Pragmatic Marketing Certified (PMC)
• HubSpot Growth-Driven Design