Account-based marketing (ABM) is a strategy that traditionally allows B2B companies to target key accounts with personalized, unique efforts. Instead of casting the same general marketing message out to your audience, the Campaigns that the Accounts in your database are exposed to are tailored to each individual Account so those individuals are presented with relevant information.

Join us to learn more about ABM and how to ensure that your Salesforce environment is optimized to be primed and ready for ABM strategy.