--- title: "USE CASE: Ensuring Contact Information Is Gathered in Salesforce | Data Quality Helper Use Case Library" description: Data Quality Helper allows enhanced validation rules to better manage the creation and updating of Contact information. image: https://lh4.googleusercontent.com/NlquPgGgPOuuCZE3xKaNvLk3dFsCTQbUpPMUhWNxmKfIffwmGG6zF8SXRlPAaAiw-NAPXmytISHsvlWoMeGfWE_2Dalu6J9c5tCM_b0tEW8LCHNPI9iR9JFjunuGugDOl2ilObdv0E2l5fXVCL6yJ8o --- [GET DEMO](https://www.passagetechnology.com/any-product-one-on-one) **+1 (224) 655-6779 [![Trusted Salesforce service partner Passage Technology](https://www.passagetechnology.com/hubfs/2021/Nav-header-logo_PT.png) ](https://www.passagetechnology.com) # USE CASE: Ensuring Contact Information Is Gathered in Salesforce [![Free Salesforce business guides to help admins/developers, project managers, sales managers, and decision makers. Download the free PDF series now: Reinventing Your Business, Reimagining Your Salesforce®.](https://www.passagetechnology.com/hubfs/2021/Essential-Salesforce-Guide_Helper-Suite.png) ](https://www.passagetechnology.com/en/essential-guide-for-salesforce-admins-developers) ## **Problem: Contact or Account records are missing how-to-contact information** Records with incomplete data can damage prospect nurturing or customer relationship management. Missing data can take many forms and have different implications. However, without email addresses, phone numbers, or physical addresses, it’s hard to reach contacts to respond to situations in a timely and effective fashion. ## **Solution: Automatically warn the Salesforce user when the incomplete record is being created or edited** Using the Free Edition of the [Data Quality Helper](https://www.passagetechnology.com/data-quality-helper-overview) app, an Admin can easily create hard or soft validation rules to address various situations and inform users of the required or desired elements. Salesforce default functionality only allows hard validation rules—if records are not properly created/updated, the save/submit is prevented. With the added functionality of Data Quality Helper, Admins have more flexibility to design unique [validation rules](https://www.passagetechnology.com/data-quality-helper-flexible-validation-rules-boost-salesforce-data-quality) that better serve organization goals across a number of situations, beyond this missing contact information example. In addition, Admins can craft warning messages, customized by content and formatting. Finally, the app can provide a list view of all new and existing records with unresolved data validation issues—making future data cleanup easier. (Check out the [Data Quality Helper Admin Guide](https://www.passagetechnology.com/data-quality-helper-admin-guide) for step-by-step instructions on how to set up validation rules.) In this particular use case, the Admin has chosen to use a soft validation rule and customized warning empowering the Salesforce user to make a decision on how to proceed. ![Contact information](https://lh4.googleusercontent.com/NlquPgGgPOuuCZE3xKaNvLk3dFsCTQbUpPMUhWNxmKfIffwmGG6zF8SXRlPAaAiw-NAPXmytISHsvlWoMeGfWE_2Dalu6J9c5tCM_b0tEW8LCHNPI9iR9JFjunuGugDOl2ilObdv0E2l5fXVCL6yJ8o) This alert says: “When saving a Contact, please enter in a phone number or email address that may be used when attempting to reach them. If you were unable to collect contact information, you may continue with the save.” Ideally, you want all the information you can get, but in some cases not having it may not be worth the cost of preventing the creation or update of the Contact record altogether (like with Salesforce’s default hard validation). The choice whether to use this app’s soft or hard validation is an Admin and organizational decision. The good news is that, with Data Quality Helper, unresolved validation issues remain attached to the record. They aren’t one-time-only and just disappear. This way, it serves as a reminder to add the missing information later when that information is available. *Besides enhanced data validation, this app also offers duplicate data detection and resolution as well as data archival and storage management that exceeds default Salesforce functionality. Plus, don’t forget to take advantage of the list view that shows all validation and duplication issues detected by the rules Admins created. Install the free version today!* [![Schedule Demo/Consult](https://no-cache.hubspot.com/cta/default/4130736/cf86c8e7-57d0-4596-af6c-780532d84bf9.png)](https://cta-redirect.hubspot.com/cta/redirect/4130736/cf86c8e7-57d0-4596-af6c-780532d84bf9) [![Install Free App Now](https://no-cache.hubspot.com/cta/default/4130736/75b1670b-97a2-4c85-9ab3-99e04453aaf3.png)](https://cta-redirect.hubspot.com/cta/redirect/4130736/75b1670b-97a2-4c85-9ab3-99e04453aaf3) Tags: [Contact](https://www.passagetechnology.com/data-quality-helper-use-cases/topic/contact), [Contact Management](https://www.passagetechnology.com/data-quality-helper-use-cases/topic/contact-management), [validation rules](https://www.passagetechnology.com/data-quality-helper-use-cases/topic/validation-rules), [Data Quality Helper](https://www.passagetechnology.com/data-quality-helper-use-cases/topic/data-quality-helper) | [** USE CASE: Finding and Fixing Duplicate Cases in Salesforce ](https://www.passagetechnology.com/data-quality-helper-use-cases/finding-and-fixing-duplicate-cases-in-salesforce) | [Data Quality Helper Use Case Library](https://www.passagetechnology.com/data-quality-helper-use-cases) | [ USE CASE: Finding and Fixing Duplicate Opportunities in Salesforce ** ](https://www.passagetechnology.com/data-quality-helper-use-cases/finding-and-fixing-duplicate-opportunities-in-salesforce) | | --- | --- | --- | [ USE CASE: Ensuring All Salesforce Phone Number Fields Are Consistent in Format ](https://www.passagetechnology.com/data-quality-helper-use-cases/use-case-ensuring-all-salesforce-phone-number-fields-are-consistent-in-format) [ USE CASE: Mass Delete Old, Unneeded Marketing Data (Clicks & Opens) ](https://www.passagetechnology.com/data-quality-helper-use-cases/mass-delete-old-unneeded-marketing-data) [ USE CASE: Manage Storage Better by Recycling Unneeded, Archived Calls ](https://www.passagetechnology.com/data-quality-helper-use-cases/manage-storage-better-by-recycling-unneeded-archived-calls) [ USE CASE: Streamline Storage of Automated Emails Used by Salesforce ](https://www.passagetechnology.com/data-quality-helper-use-cases/streamline-storage-of-automated-emails-used-by-salesforce) [ USE CASE: Keep It Clean—Mass Delete Old Synced Tasks in Salesforce Org ](https://www.passagetechnology.com/data-quality-helper-use-cases/keep-it-clean-mass-delete-old-synced-tasks-in-salesforce-org) [ USE CASE: Ensuring All Salesforce Phone Number Fields Are Consistent in Format ](https://www.passagetechnology.com/data-quality-helper-use-cases/use-case-ensuring-all-salesforce-phone-number-fields-are-consistent-in-format) [ USE CASE: Finding and Fixing Duplicate Cases in Salesforce ](https://www.passagetechnology.com/data-quality-helper-use-cases/finding-and-fixing-duplicate-cases-in-salesforce) [ USE CASE: Finding and Fixing Duplicate Opportunities in Salesforce ](https://www.passagetechnology.com/data-quality-helper-use-cases/finding-and-fixing-duplicate-opportunities-in-salesforce) [ USE CASE: Ensuring Reasons Lost Are on Closed Salesforce Opportunities ](https://www.passagetechnology.com/data-quality-helper-use-cases/ensuring-reasons-lost-are-included-on-closed-lost-opportunities-in-salesforce) [ USE CASE: Mass Delete Old Emails, Auto-Responses & Case Email Messages ](https://www.passagetechnology.com/data-quality-helper-use-cases/mass-delete-old-emails-auto-responses-case-email-messages) © 2026 Passage Technology LLC All Rights Reserved. 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