What is Account-Based Marketing?
Account-based marketing (ABM) is a strategy that traditionally allows B2B companies to target key Accounts with personalized, unique efforts. Instead of casting the same general marketing message out to your audience, the campaigns that the Accounts in your database are exposed to are tailored to each individual Account so those individuals are presented with relevant information. According to Marketo, targeted customers are more likely to engage with content that is geared specifically to them, and is relevant to their business and stage in the buyer journey.
Passage Technology’s Solutions
It is difficult to make good decisions on bad data. Passage Technology’s apps and services will allow businesses to make smarter and more accurate decisions based on data that is relevant and organized!