See relevant information about Contacts at the Account, Contact, or Opportunity level
Who is the most engaged Lead on the Account or Opportunity and was the Lead highly engaged before being converted to a Contact?
Account-based marketing (ABM) is a strategy that traditionally allows B2B companies to target key Accounts with personalized, unique efforts. Instead of casting the same general marketing message out to your audience, the campaigns that the Accounts in your database are exposed to are tailored to each individual Account so those individuals are presented with relevant information. According to Marketo, targeted customers are more likely to engage with content that is geared specifically to them, and is relevant to their business and stage in the buyer journey.
It is difficult to make good decisions on bad data. Passage Technology’s apps and services will allow businesses to make smarter and more accurate decisions based on data that is relevant and organized!
To ensure your Salesforce org is ready for Account-Based Marketing, watch our video. Ready to optimize your ABM strategy? Click on a use case below to get more information.
In a world where technology is enabling more research to be done pre-sale, it's becoming increasingly difficult for both B2B and B2C businesses to stay in front of their customers and remain top of mind.