What is Account-Based Marketing?

Account-based marketing (ABM) is a strategy that traditionally allows B2B companies to target key Accounts with personalized, unique efforts. Instead of casting the same general marketing message out to your audience, the campaigns that the Accounts in your database are exposed to are tailored to each individual Account so those individuals are presented with relevant information. According to Marketo, targeted customers are more likely to engage with content that is geared specifically to them, and is relevant to their business and stage in the buyer journey.

Passage Technology’s Solutions

It is difficult to make good decisions on bad data. Passage Technology’s apps and services will allow businesses to make smarter and more accurate decisions based on data that is relevant and organized!

To ensure your Salesforce org is ready for Account-Based Marketing, watch our video. Ready to optimize your ABM strategy? Click on a use case below to get more information.

See relevant information about Contacts at the Account, Contact, or Opportunity level

Who is the most engaged Lead on the Account or Opportunity and was the Lead highly engaged before being converted to a Contact?

Notify the Account owner when a new Lead comes in

Rapid response times to a new Lead can be a key success factor. Using Lookup Helper to automatically assign the Lead to the Account Owner and then setting up a notification to the Lead/Account Owner can help improve response times.

Automatically assign Leads to any Account

Domain, Address, Phone Number, etc. can be used to automatically assign the Lead to the correct Account and Account Owner.

Display any key Account information on a matched Lead

Having the right information in the right place is critical. Account information such as total revenue, date of the most recent closed won Opportunity or an Account Status or Type can easily be displayed on the Lead record.

Improving Customer Segmentation and ABM for Salesforce Accounts

In a world where technology is enabling more research to be done pre-sale, it's becoming increasingly difficult for both B2B and B2C businesses to stay in front of their customers and remain top of mind.


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