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Business Problem:  

Creating Top 10 partner reports or rollup fields for how many times someone or an organization has referred business to you is not straightforward in Salesforce. 

Solution:  

Count the number of referred items (e.g. leads, custom objects, contacts, etc) and do a SUM (Count) rollup to the parent level. For example, one of our clients wanted to to track how many times they got a medical referral (Custom object) and rolled up the count of these to the Physician (Contact) that submitted the referral.