---
title: Track Your First Response Time for a Lead Using Rollup Helper | Rollup Helper Use Case Library
description: Create rollups in Salesforce to build reports and list views that track the speed with which sales staff follows up on leads. Boost sales productivity.
---

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# Track Your First Response Time for a Lead Using Rollup Helper

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## Problem: You need to track the speed that your staff follows up on leads, but there isn't a field for this in Salesforce.

Research shows that your best shot at reaching someone is right after their first interaction/lead is inserted into your CRM. As a sales manager, you need to track the speed with which your staff follows up on leads, but there is no field for this in Salesforce to easily report on or put into list views.

## Solution: First, create a custom datetime field on Lead called 'First Response.'

1. Create a custom datetime field on Lead called 'First Response.' This field will be calculated by Rollup Helper using your lead's tasks.
2. Create a number formula field on Lead called 'First Response Lead Time' as follows: (CreatedDate - First_Response__c)*1440
3. Create a MIN rollup off the CreatedDate of a Task and roll it up to the Lead object using Rollup Helper (see the video for the exact steps). You will want to make sure to apply any filters to filter out automated or non-sales related tasks.

Tags: [Lead](https://www.passagetechnology.com/rollup-helper-use-cases/topic/lead), [MIN](https://www.passagetechnology.com/rollup-helper-use-cases/topic/min), [Task](https://www.passagetechnology.com/rollup-helper-use-cases/topic/task)

| [** Contract Management ](https://www.passagetechnology.com/rollup-helper-use-cases/contract-management) | [Rollup Helper Use Case Library](https://www.passagetechnology.com/rollup-helper-use-cases) | [ Customer Segmentation - Identifying Older Vs. Newer Customers ** ](https://www.passagetechnology.com/rollup-helper-use-cases/customer-segmentation) |
| --- | --- | --- |

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