---
title: Product Launch Project Management in Salesforce | Milestones PM+ Use Case Library
description: "USE CASE: Product launch management in Salesforce with free AppExchange project app Milestones PM+. Task management, time tracking, Program management."
image: https://www.passagetechnology.com/hubfs/2021/MPMp-use-read_product-launch.png
---

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# Product Launch Project Management in Salesforce

[![Free Salesforce business guides to help admins/developers, project managers, sales managers, and decision makers. Download the free PDF series now: Reinventing Your Business, Reimagining Your Salesforce®.](https://www.passagetechnology.com/hubfs/2021/Essential-Salesforce-Guide_Milestones_PMplus.png) ](https://www.passagetechnology.com/en/essential-guide-for-project-leaders-in-businesses-using-salesforce)

## Problem

Launching a new product starts with an idea, then has to be vetted, developed, produced/distributed, marketed, and sold. This process requires company-wide collaboration and may also include working with multiple vendors. Keeping track of the entire process to ensure a successful launch can be daunting.

## Solution

Use Milestones PM+ to create Salesforce Projects for each business unit, then group those Projects with a Product Launch Program. At the Program level, the Gantt chart in Salesforce will show the health and timeline for each team’s Project allowing cross functional collaboration and planning.

![Product launch management with free Salesforce project app Milestones PM+](https://www.passagetechnology.com/hubfs/Imported_Blog_Media/img-44.png)

Product launch management with Milestones PM+ Gantt chart

Customize the Program to include any important analytics and add report charts that will give upper management or key stakeholders a clear picture of how the launch is progressing.

### Tips

- [Lookup Helper](http://sforce.co/2DU74a9) can automatically relate Projects to any other Salesforce record such as Cases or Work Items.
- [Rollup Helper](https://sforce.co/2sJywmX) will allow the aggregation of Project Data.
- Product Marketing Manager/Marketing Team may want items in a Project such as: 
    - Market Research
    - Competitive Analysis
    - Sales Enablement
    - Market Intelligence
    - Demand Generation
- The Research and Development team may need items such as: 
    - Design
    - Prototype Build
    - Prototype Testing
    - Evaluation
    - Design Iteration
- Taking advantage of Chatter on Projects, Milestones or Tasks will provide a vehicle for quick and easy cross functional collaboration.
- Create templates from those Projects for future use to automatically create new Projects for the next new product launch.
- Interested in using Stage-Gate® methodology? Check out [Stage-Gate® Projects With Milestones PM+](https://www.passagetechnology.com/milestones-pm-plus-use-cases/phase-gate-salesforce-project-templates)
- In Lightning, view all Project Tasks in a Kanban view to help teams prioritize work.

![Product launch management with free Salesforce program app Milestones PM+](https://www.passagetechnology.com/hubfs/Imported_Blog_Media/img-47.png)

Task management for a product launch with Milestones PM+ and Salesforce Kanban

**Need help? **  
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Tags: [Program](https://www.passagetechnology.com/milestones-pm-plus-use-cases/topic/program), [Project: Internal projects](https://www.passagetechnology.com/milestones-pm-plus-use-cases/topic/project-internal-projects)

| [** Red Flags and Project Health in Salesforce ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/salesforce-project-health-red-flags) | [Milestones PM+ Use Case Library](https://www.passagetechnology.com/milestones-pm-plus-use-cases) | [ Planning Salesforce Integrations with Milestones PM+ Projects ** ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/salesforce-integration-project-planning) |
| --- | --- | --- |

[ Planning Salesforce Integrations with Milestones PM+ Projects ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/salesforce-integration-project-planning)

[ Basic Project Management and Enhanced Task Boards in Salesforce ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/basic-project-management-salesforce)

[ Salesforce Task Notifications and Project Resource Alerts ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/salesforce-project-task-resource-notifications)

[ Time Entry and Resource Management on Tasks and more ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/time-tracking-resource-management)

[ Milestone Billing Automation with Revenue Cloud, Salesforce CPQ ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/milestone-billing-automation-salesforce-cpq)

[ Phase-Gate/Waterfall Projects using Stage-Gate® with Milestones PM+ ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/phase-gate-salesforce-project-templates)

[ Red Flags and Project Health in Salesforce ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/salesforce-project-health-red-flags)

[ Using Templates for Automatic Project Creation in Salesforce ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/automatic-project-creation-salesforce-reusable-templates)

[ Equipment Inspection Checklist in Salesforce (preventative maintenance) ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/equipment-maintenance-inspection-checklist-salesforce)

[ Tracking Hours and Expenses on Project Task page layout ](https://www.passagetechnology.com/milestones-pm-plus-use-cases/salesforce-project-task-hours-expenses)

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