---
title: "Decision-Making for an Event: Sponsorship vs. Attendance (Pairwise Comparison) | Prioritization Helper Use Case Library"
description: Prioritization Helper compares event sponsorship opportunities with group collaboration between marketing, public relations, and budget influencers.
image: https://www.passagetechnology.com/hubfs/Prioritization%20Helper/Use%20case%20images/Event%20sponsorship%3B%20use%20case.png
---

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# Decision-Making for an Event: Sponsorship vs. Attendance (Pairwise Comparison)

[![Free Salesforce business guides to help admins/developers, project managers, sales managers, and decision makers. Download the free PDF series now: Reinventing Your Business, Reimagining Your Salesforce®.](https://www.passagetechnology.com/hubfs/2021/Essential-Salesforce-Guide_Prioritization-Helper.png) ](https://www.passagetechnology.com/en/essential-guide-for-decision-makers-in-businesses-using-salesforce)

## **Problem**

Events and public appearances like Dreamforce are a great way to connect with prospects and spread awareness of a product or campaign. However, planning to simply attend versus planning to sponsor are very different in terms of time and cost. Give sponsorship to events with the best chance of succeeding.

## **Solution**

Prioritization Helper delivers supporting data to the best possible approach of success, revealing how participants view each event based on factors they find most important.

![Event sponsorship; use case](https://www.passagetechnology.com/hs-fs/hubfs/Prioritization%20Helper/Use%20case%20images/Event%20sponsorship%3B%20use%20case.png?width=959&name=Event%20sponsorship%3B%20use%20case.png)

![Event sponsorship; map](https://www.passagetechnology.com/hs-fs/hubfs/Prioritization%20Helper/Use%20case%20images/Event%20sponsorship%3B%20map.png?width=887&name=Event%20sponsorship%3B%20map.png)

Tags: [Event](https://www.passagetechnology.com/prioritization-helper-use-cases/topic/event), [Marketing](https://www.passagetechnology.com/prioritization-helper-use-cases/topic/marketing), [Prioritization Helper](https://www.passagetechnology.com/prioritization-helper-use-cases/topic/prioritization-helper), [Pairwise Comparison](https://www.passagetechnology.com/prioritization-helper-use-cases/topic/pairwise-comparison)

| [** Digital Platform Selection for Websites and E-commerce (Pairwise Comparison) ](https://www.passagetechnology.com/prioritization-helper-use-cases/digital-platform-selection-assessment) | [Prioritization Helper Use Case Library](https://www.passagetechnology.com/prioritization-helper-use-cases) | [ Risk Assessment of Data Security, GDPR (Pairwise Comparison) ** ](https://www.passagetechnology.com/prioritization-helper-use-cases/data-security-gdpr-risk-assessment) |
| --- | --- | --- |

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[ Admin Case Priority (Value & Matrix Scoring) ](https://www.passagetechnology.com/prioritization-helper-use-cases/admin-case-priority)

[ Customer Service Case Priority (Value & Matrix Scoring) ](https://www.passagetechnology.com/prioritization-helper-use-cases/customer-service-case-priority)

[ Account Priority (Value & Matrix Scoring) ](https://www.passagetechnology.com/prioritization-helper-use-cases/account-priority)

[ Customer Service Case Priority (Value & Matrix Scoring) ](https://www.passagetechnology.com/prioritization-helper-use-cases/customer-service-case-priority)

[ Eisenhower Matrix (Matrix Scoring) ](https://www.passagetechnology.com/prioritization-helper-use-cases/eisenhower-matrix)

[ Case Priority (Value & Matrix Scoring) ](https://www.passagetechnology.com/prioritization-helper-use-cases/case-priority)

[ Lead Scoring (Value & Matrix Scoring) ](https://www.passagetechnology.com/prioritization-helper-use-cases/lead-priority)

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