Old Marketing Activity (Clicks & Opens)

Do you have marketing automation tools or email marketing tool that is generating a ton of valuable data? If so, when was the last time you looked at the really old historical activities or records that were created by these tools to see if they should recycled? Changes are the old data is simply not relevant. Tools such as Mailchimp or Pardot can quickly become data storage hounds and you should setup a storage recycle job today to remove this old and irrelevant data.