--- title: Ask PT About Reducing Response Time with New Leads in Salesforce description: With Passage Technology's Lookup Helper app, you can automatically relate a new Lead to an Account and have it quickly sent to a rep for follow-up action image: https://www.passagetechnology.com/hubfs/ASK%20PT%20gif15.gif --- [GET DEMO](https://www.passagetechnology.com/any-product-one-on-one) **+1 (224) 655-6779 [![Trusted Salesforce service partner Passage Technology](https://www.passagetechnology.com/hubfs/2021/Nav-header-logo_PT.png) ](https://www.passagetechnology.com) # Ask PT About Reducing Response Time with New Leads in Salesforce 2022/09/23 [![Free Salesforce business guides to help admins/developers, project managers, sales managers, and decision makers. Download the free PDF series now: Reinventing Your Business, Reimagining Your Salesforce®.](https://www.passagetechnology.com/hubfs/2021/Essential-Salesforce-Guide_Helper-Suite.png) ](https://www.passagetechnology.com/en/essential-guide-for-salesforce-admins-developers) *Dear PT, * *Buyer expectations are rapidly evolving. Now you can measure buyer intent in nearly real-time. However, at our company, our new Lead response time is often measured in days, not hours. Studies show that best practices require a response measured in minutes. Any ideas on how we can extend Salesforce® capabilities to make this internal improvement?* *Hawt Leede from Prospect Heights, IL* Dear Hawt, The early bird does indeed get the worm. And [Lookup Helper](https://www.passagetechnology.com/lookup-helper-overview) can be used to gain that time advantage. Working alongside Salesforce business automation tools, the app can quickly assign and route Leads, notifying the right person, so follow up can happen quickly. It’s not complicated to do—using clicks not code you can create this solution in minutes, not hours or days. Learn how to [accelerate your sales team’s lead reaction time](https://www.passagetechnology.com/lookup-helper-use-cases/2017/2/14/assign-lead-to-account-owner-and-send-new-lead-notification). Sincerely, PT *** Check out other [Ask PT advice columns](https://www.passagetechnology.com/passage-technology-blog/tag/ask-pt). [Submit your own question to PT](https://www.passagetechnology.com/en/ask-pt). You may see it used in a future installment in this series. 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