Have you ever wanted to see a list of related grandchild records when viewing a parent record in Salesforce? A simple example of this would be to display a related list of Cases or Opportunities created for all child Accounts at the parent Account level.
Creating this relationship manually may be very difficult because the parent Account name may be unknown at the time of Case or Opportunity creation. What ends up happening is your users spend unnecessary time trying to figure out if there is a parent account, and if so which account it is.
Save this wasted time and let Lookup Helper set these relationships automatically so your users no longer have to!