Business Problem:
As a Marketing Manager, I want to see the name of the first Campaign a prospect was a member of displayed on the Contact record.
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As a Marketing Manager, I want to see the name of the first Campaign a prospect was a member of displayed on the Contact record.
Problem: Marketing wants to find out if their campaigns are successful in lead generation. Therefore, they want to count the number of campaigns that influence a Lead to see how engaged a Lead is.
As an Sales Representative, I want to see the first response date to a given campaign displayed on a contact record in order to determine how quickly a prospect responds.
As an Sales Representative, I want to see the last time a Contact responded to a Campaign.
As an Sales Representative or Marketing Manager, I want to see the number of Campaigns a Contact has been a member of. This will help me analyze relationship building as well as...
As a Sales Representative, I want to see the name of the most recent Campaign a prospect was a member of displayed on the Contact record.
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