Passage Technology Blog

Salesforce Data Cloud Preparation Tools and Resources

Using Apps & Automation to Overcome Data Challenges in 2025 

Step-by-step instructions from our support team for implementing time-saving features.

One of the challenges for optimizing the use of Salesforce^® is that many different users create the records stored in the platform. This creates the potential for wide variances in how the records are created and the information they contain. This lack of uniformity can make it difficult to find and unearth actionable insights across numerous business functions.

Customer Service Productivity Is a Win-Win for Companies & Customers

It makes sense. Customer service reps work closely with customers, so it gives reps the perfect opportunity to proactively help them by recommending upgrades or other products, right?

A key responsibility of every business’s IT and Analytics department is to establish and execute a comprehensive data governance program. Executive leadership teams view this function as vital to a company’s overall risk management and growth potential—and with good reason. This applies to businesses of all sizes, from small to very large.

A business’s operations, and its resulting success, are highly dependent upon the quality of the data it uses. This truism is universally accepted. Data impacts every facet of the business, and with the growing use of AI, the business must be proactive in its data quality strategy.