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GDPR and Using the Salesforce Individual Object


Whether your company is located in the European Union, sells to customers who are located in the European Union, or you would like your company to get ahead of the curve with respect to privacy acts as a best practice, Salesforce® has implemented an Individual object to help you keep track of an individual’s data privacy preferences. This can be used for compliance with GDPR or other privacy protection laws such as The California Online Privacy Protection Act (CalOPPA). 

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