Passage Technology Blog

Making Salesforce Data Work for You

Elon Musk once said, “I think you should always bear in mind that entropy is not on your side.”

As businesses continue to react to the new challenges imposed on a world still reeling from a pandemic in its second year, this truth has emerged: Waiting to undertake strategic business transformation is not an option. 

Instilling Confidence

It would be nice if businesses could wait until the turmoil is over, gain a full understanding of the new environment, and then confidently make the changes needed to succeed. However, time is a luxury most businesses can’t afford. Business leaders need to move forward and enact transformation now, even if they may not have all the information they desire.

We want to provide you with the information you need to achieve your goals. 

This issue features stories on how you can do more with Passage Technology’s Apps and Salesforce.

Time Savers for Managing Data, Reports, and Projects 

A New Support Option for Our Customers

A recent Harvard Business Review study reports 62% of customers think having knowledgeable employees is the third most important aspect needed for a company to provide good customer service.

This issue features stories on how you can do more with Passage Technology’s Apps and Salesforce.

This issue features stories on how you can do more with Passage Technology's Apps and Salesforce.

Problem solving is a skill needed for all job fields and levels. In your own life, you may have individuals you go to for advice often because they're a better problem solver than others, but what makes a good problem solver?

Lead scoring is used in most B2B companies. It would be tough to follow up with every "lead" that came through, so sales must prioritize their time in order to maintain focus and efficiency. The implementation of a lead scoring solution can range from tiers, star system, percentage likelihood to close, or simply "hot" vs "cold" indicators. Lead scoring also doesn't have to happen on just leads; you can prioritize customers, opportunities, contacts, or activities/tasks that you have already planned for following up on your sales prospects. 

But is lead scoring really effective? It can certainly help to direct sales to know who to follow up with (and who marketing needs to nurture more) when done correctly, but there can be issues with the way the scoring is built that causes inaccurate scores. Here are some of the most common problems.