Passage Technology Blog

Ask PT About Uncovering Data in Salesforce to Prevent Customer Churn

2023/11/30

Dear PT, 

At our company, we view a retained dollar of revenue to be just as valuable as a new dollar. Even more so when you consider an unretained dollar needs to be replaced with a new dollar just to maintain flat revenue, which then hampers growth. So. . . how can we prevent churn and increase our retention rate along with cross- and upselling? Is there a data solution that identifies troubling signs early on when they can be corrected?

Lapser Chase from Retaine, Ireland

Maximizing Salesforce and AI in Your Business

2023/11/13

Outputs from both Salesforce® and AI are entirely dependent on the inputs—the quality of the data being analyzed. More than ever, your company needs a data optimization process that leverages all of the stakeholders and not just a select few.

Risks and Issues in Project Management

2023/11/10

“Frequent use of standardized risk management practices” is a key driver of project success (Project Management Institute [PMI], 2023), yet one-third of users with risk management functionality in their PM software don’t use it (Capterra, 2021).

Ask PT About Making Sure Contact Roles Are Documented in Salesforce

2023/09/21

Dear PT, 

Managing data and data hygiene in Salesforce® is a constant struggle at our company. Sometimes, incomplete data can be as damaging as bad data. With different people doing the data entry, it can be difficult to make sure the information is complete every time. For example, Opportunities may not have the key roles for the Contacts properly documented. Is there any easy way to identify and fix these data gaps?

Val I. Dayshon from Roll, AZ

GDPR and Using the Salesforce Individual Object

2023/08/28

Whether your company is located in the European Union, sells to customers who are located in the European Union, or you would like your company to get ahead of the curve with respect to privacy acts as a best practice, Salesforce® has implemented an Individual object to help you keep track of an individual’s data privacy preferences. This can be used for compliance with GDPR or other privacy protection laws such as The California Online Privacy Protection Act (CalOPPA). 

Tight Budget? Salesforce Apps Can Help Reduce Costs and Fuel Growth

2023/08/22

Achieving more with fewer resources is a challenge many business leaders are facing in the current economic climate.

According to Gartner’s 2023 Software Buying Trends report, “Budgets are getting tighter and leaders are forced to figure out how to do more with less.”

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